Lamar Lomack is born and raised in Oakland. Growing up, Lamar was very interested in music. He was an artist of a group called Young Lyfe where he learned the art of performance and dance. He has performed with various artists such as Lenny Williams and the Pac. However, his musical career came to a halt when he was shot by a police officer and had to subsequently fight a case for a year, where he was later proven innocent. Life for Lamar changed drastically after that. He reintroduced himself to the art world by designing shoes. He then began taking an interest in photography which led to a pursuit in videography. He has since done various projects for different artists, including photoshoots and music videos.